NEW BALANCE X NY MARATHON
DESIGN | UX/UI
The New York City marathon is a global race that hosts thousands of people from all over the world. Every runner out of the thousands has their own unique and individual story. How do you celebrate every runners individual journey while also unifying them at the same time?
Spec project done during a winter internship at VMLY&R in New York, New York. Collaborated with VMLY&R’s creative team in charge of the New Balance account.