Jude’s Ice Cream - Pop Up Pub
COPYWRITING⎜DESIGN⎜ADVERTISING
LIVE BRIEF ASSIGNED BY & PRESENTED TO J. WALTER THOMPSON & THE OWNERS OF JUDE’S ICE CREAM IN LONDON, UK
Jude’s is the most premium British ice cream and wants to be conveyed as “FUN, CHARMING, WHITTY, & CLASSICALLY BRITISH”. It is traditional in the UK to reward yourself with a nice cold pint (or two) after a long day at work. Through a partnership with local UK pub chains the Jude’s Pop Up Pub was born. Brits can now enjoy their two favorite things at once after a long day of working hard; a cold pint of beer and now also a cold pint of Jude’s Ice Cream.
COLLABORATION WITH COLETTE LAPORTA
