CHAMONIX, FRANCE - RAISE HELL
CREATIVE DIRECTION⎜BRANDING⎜ILLUSTRATION⎜COPYWRITING⎜VIDEO EDITING
BRIEF ASSIGNED BY BRIAN HENDERSON / WIEDEN+KENNEDY NY
Chamonix, Mont Blanc is the deadliest mountain to ski in France. At 4,808 meters high, the top of the mountain is the closest to heaven you’ll ever be… but as all thrill seekers and dare devils know, raising hell is way more fun. A new campaign to entice thrill seekers to ski Chamonix.
COLLABORATION WITH NICOLE VASSALLO & HALEY MCLAUGHLIN